who was this robot modeled after and what do you want visitors to experience when seeing it? sterile and somehow emotionless, the moving sculpture stares at the space cautiously. rather than a lounge with simple chairs and tables, we designed a three-story space, imagining “what if a giant unintentionally lands in a bird’s village?”ĭB: ‘the giant’, a massive hyper-realistic robotic face on the third floor, is said to depict this theme. to differentiate the area from a traditional and functional commercial space, we aimed to provide customers with a special experience through a humorous concept. haus shanghai’s third floor includes a lounge, product service center, optometrist, and exhibition space along with a counter area. GM: the haus project demonstrates gentle monster’s perspective on the future of retail which defies existing notions of commercial space.
through these projects, we aim to provide emotionally stirring experiences to our customers.ĭB: each gentle monster store depicts a theme, and for haus shanghai, the theme was ‘the giant who arrived at the bird village’.
Gentle monster goes beyond just designing stores by creating tangible things that did not exist in the offline world. the collaboration between artists of many different backgrounds is what allows gentle monster to achieve its unique vision. GENTLE MONSTER (GM): gentle monster currently has more than 100 in-house artists who specialize in spatial art, including architecture, interior design, sculpture, media art, engineering, pottery, robotics, and kinetic art, which is highly unusual for a fashion brand. moving installations, surreal sculptures and lots of robots stimulate the discovery of the space which follows that of the products. Read our interview below, where GENTLE MONSTER expands on their vision of the future.ĭESIGNBOOM (DB): gentle monster is known for its conceptual stores that blur the line between retail and art space. knowing that storytelling is precious to GENTLE MONSTER, we went ahead and contacted the brand to get an insider’s look at the process behind their robotic creations and what the brand aims to achieve with them. the uncanny robotic face occupies the third floor of the retail space, expanding on the giant who arrived at the bird village theme. built completely by themselves, the robots not only surprise visitors, but complement the brand’s vision.ĭubbed the giant, a two-meter-high head robot caught our attention when we first reported on haus shanghai.
Showcasing a surrealist and futuristic vibe, the brand has become famous for their eerie and somehow enchanting robots that unexpectedly occupy their retail spaces. encompassing more than a commercial experience, the space delivers a provocative cultural approach by blending retail, exhibition and experimentation into the concept. Earlier this year, south korean eyewear brand GENTLE MONSTER opened the doors of haus shanghai, its largest store to date.